The march was flagged off from Makeni Mall to Chawama Grounds by the Director of Planning and Development Mr. Imbwaye who was representing the Minister of Gender Hon. Prof. Nkandu Luo MP, Oxfam’s Acting Deputy Country Director Teddy Kabunda and the I Care About Her campaign ambassador musician BFlow.

The men’s march is held annually as part of the #ICareAboutHerCampaign. Other activities during the event included powerful theatrical performances by Zambia Police Nkwazi Theatre Group and poems by the #ICareAboutHerCampaign peer educators from Kamulanga Secondary School. The #ICareAboutHerCampaign is an attitude change initiative that has mobilized over 7,000 men committed to taking action to stop violence against women in form of rape, defilements, beating and child marriages. The campaign was officially launched in Lusaka by Her Honour Vice President Inonge Wina in 2012 through the flagging off the 500 Men March.

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